Case study: The Pensery

The Pensery is a New York-based design agency providing graphic design and branding services to clients, particularly in the professional services sector.

Our relationship

We have worked with The Pensery since 2021, developing a solid and collaborative relationship by providing high-quality presentation and template development services. These assets are used across their US client base to support client communications, ensuring clarity, consistency, and a polished professional standard.

The challenge

The Pensery work with numerous professional services clients, helping to establish and redevelop client brands across digital, print and social media channels. Their design team work closely with client stakeholders to develop their brands at a strategic level, but require specialist knowledge to roll these designs out across user templates, particularly MS Office.

Outcomes

We work with The Pensery’s designers and their client stakeholders to analyse proposed brand designs and advise regarding challenges that may arise in their implementation across software templates. Based on this advice, the design approaches are adapted before we transform them into functional branded templates. As part of this process, we develop guidelines for use of the templates combined with remote training sessions to ensure users are familiar with how the templates work and how to get the most out of them.